Information of Business communication:
Business Communication:
Communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relying between a supply chain, for example the consumer and manufacturer.
Business Communication is known simply as "Communications." It encompasses a variety of topics, including Marketing, Branding, Customer relations, Consumer behaviour, Advertising, Public relations, Corporate communication, Community engagement, Research & Measurement, Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management. It is closely related to the fields of professional communication and technical communication.
In business, the term communications encompasses various channels of communication, including the Internet, Print (Publications), Radio, Television, Ambient media, Outdoor, and Word of mouth.
Business Communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.
Business Communication is a common topic included in the curricula of Masters of Business Administration (MBA) programs of many universities. AS well, many community colleges and universities offer degrees in Communications.
There are several methods of business communication, including:
Web-based communication - for better and improved communication, anytime anywhere...
E-mails, which provide an instantaneous medium of written communication worldwide;
Reports - important in documenting the activities of any department;
Presentations - very popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash;
Telephoned meetings, which allow for long distance speech;
Forum boards, which allow people to instantly post information at a centralized location; andface to face meetings, which are personal and should be succeeded by a written follow-up.
Organizations:
Founded in 1936 by Shankar with the Association of Business Communication (ABC), originally called the Association of College Teachers of Business Writing, is “an international organization committed to fostering excellence in business communication scholarship, research, education, and practice.”
The IEEE Professional Communication Society (PCS)is dedicated to understanding and promoting effective communication in engineering, scientific, and other environments, including business environments. PCS's academic journal, IEEE Transactions on Professional Communication, is one of the premier journals in professional communication. The journal’s readers are engineers,writers, information designers, managers, and others working as scholars, educators, and practitioners who share an interest in the effective communication of technical and business information
Business communications:
Communication is the passing on of ideas and information. In business we need good, clear communication. The contact may be between people,organisations or places and can be in a number of forms, such as speech, writing, actions and gestures.
Organisations need to be structured in such a way as to maximize the benefits of communication processes. This is why team structures are so useful because they open up a multi-flow channel of communications.
Up until the 1980's many large firms in America and Western Europe were characterized by top-down communications systems:
1. Senior manager
2. Junior manager
3. Supervisor
4. Line employee
Communication flowed down the line i.e. instructions were passed down the line. Individuals at the bottom end of the system had little scope for decision making.
However, modern communication systems stress the importance of empowerment, and multi-flow communications. There are a range of media for flows of communication in a modern organization including:
Team briefings
Team discussions
Meetings
Informal talk
E-mail
Discussion boards, etc.
Large organizations like Chorus and Travis Perkins recognizes the importance of multi-channel communications and has therefore created team working structures. Teams are organized into multi-disciplinary groups in order to draw on a range of expertise. The teams are encouraged to make decisions rather than to wait for commands from above.
Formal communications are those that involve the officially recognized communication channels within an organization. Informal communication involves other forms of interactions between organizational members.
Good communication is an important person to person skill in an organization. Employees are most likely to be well motivated and to work hard for organizations where there are well organized multi-directional communication flows. Communication flows in a number of directions:
Downward communication:
Involves the passing of commands from higher levels in a hierarchy to lower levels. This is sometimes referred to as top-down communication.
Upward communication:
Involves the feedback of ideas from lower down in the organization to higher levels. This sort of communication flow is important in the consultation of employees, and enables managers to draw on good ideas from those working at grassroots levels in an organization.
Sideways communication:
Involves the exchange of ideas and information between those at the same level in an organization e.g. between the various functions.
Multi-channel communication:
Involves a range of flows of information. Information and Communications technology and the resultant networking systems enable effective multi-channel communication.
There are all sorts of ways of organizing effective communications between members of an organization:
Team briefings - enable team leaders and managers to communicate and consult with their staff. Team briefings may take place on a daily basis or less frequently.
Formal meetings - enable a more formalized approach to communication.
Face-to-face communications - enable a free and frank exchange of ideas.
Team working:
There are many other ways of communicating such as e-mail, electronic notice boards, physical notice boards, newsletters, phone, fax, videoconferencing etc.
The type of communication channel used needs to be appropriate to the message being conveyed. For example, if an exchange of ideas is required some sort of face-to-face meeting will be most appropriate. The communication of information can be done by newsletter, or notice board. Team working encourages a range of different types of communication and can lead to high levels of motivation.
Business Communications:
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Business Communications Major and Certification Information
Students interested in an undergraduate degree in business communications can earn a Bachelor of Business Administration with a specialization in Business Communications. Graduates of a 4-year business communications degree program may be able to work as salespeople, personnel managers, promotions coordinators or writers.
Bachelor's Degree in Business Communication
The Bachelor of Arts in Business Communications or Bachelor of Business Administration with a concentration in Business Communications is a 4-year undergraduate degree program. The baccalaureate program is a combination of general education topics, broad business principles and communication foundations, which are needed in public and private organizations. Throughout the bachelor's program, student gain skills in the written, oral and digital communications affecting the business world.
Education Prerequisites:
Students must take either the ACT or SAT exam, and minimum scores vary by school. Interested applicants should have a high school diploma or GED, and most colleges prefer bachelor's degree candidates with a 2.0 GPA or higher. First-time college students should have completed high school courses in computers, algebra and geometry as well as four classes in English. Also necessary are three social science and general science classes, of which physics or chemistry is required.
Program Coursework
Students at the undergraduate level typically complete an internship program in business communications. General topics include:
Communicating with international businesses
Negotiation techniques
Web-based exchanges
Group management
Business research strategies
Managerial communication techniques
Research skills
Popular Career Options
Business communications professionals can work in an array of settings, such as advertising, management, human resources, sales and reporting. Specific jobs available to business communications bachelor's degree-holders include:
Arbitrator
Public relations organizer
Journalist
Political writer
Corporate trainer
Salesperson
Professional Certification and Continuing Education Information
By submitting a work portfolio and completing a combination verbal and written exam, communication professionals may qualify to earn the Accredited Business Communicator certification through the International Association of Business Communicators, www.iabc.com.
Additionally, specialty communication credentials are available through the International Neuro-linguistic Programmer (NLP) Trainers Association, www.inlpta.org. NLP deals with the effect thoughts, speech and behavior have on each other, and business professionals may use NLP practices to aid communication strategies. Yet another option for corporate communicators is to pursue a master's degree in business communications or a related field.
Related articles to Business Communications Certification
Associate of Business Science (ABS): Communications and Public Relations Degree Overview
ABS degree programs in Communications and Public Relations teach students how to write, edit and speak professionally. They also allow students to learn how to create and promote the businesses and other organizations. Read on to learn more about this ABS degree.
Top Schools for Business Communications
Ever wanted to learn more about Business Communications? You've come to the right place! This article provides career and academic background information, including the top business colleges and schools in the nation. he seven essentials of business communication
There are seven essential elements to successful business communication:
Structure
Clarity
Consistency
Medium
Relevancy
Primacy/Regency
Psychological Rule of 7±2
If you are going to communicate effectively in business it is essential that you have a solid grasp of these seven elements.
So let's look at each in turn...Structure
How you structure your communication is fundamental to how easily it is absorbed and understood by your audience.
Every good communication should have these three structural elements: an opening, a body, and a close.
The Opening allows your communication's audience to quickly understand what the communication is about. Short, sharp and to the point, a good opening lets your audience quickly reach a decision of whether or not to pay attention to your message.
The Body is where you get to the 'heart' of your message. It is in the body of the message that you communicate all of your facts and figures relative to the action you want your communication's audience to take after attending to your message.
There's a key to rapid uptake of your message -- KISS. Pitch your presentation's graphics at a grade seven child. If THEY can follow and understand them, chances are good that your audience will too.
The Close is where you sum up your communication, reminds your audience of your key points, and leaves them with a clear understanding of what you want them to do next. The more powerfully you can end your communication, the more easily remembered it will be by your audience.
This structural rule holds true no matter what your communication is -- a memo, a phone call, a voice mail message, a personal presentation, a speech, an email, a webpage, or a multi-media presentation.
Remember - your communication's audience can be just one person, a small team, an auditorium full of people or a national, even global, group of millions.
In this instance size doesn't matter -- the rules remain the same.
Clarity:
Be clear about the message you want to deliver, as giving a confused message to your audience only ends up with them being confused and your message being ignored.
If you are giving a message about, say, overtime payments don't then add in messages about detailed budget issues or the upcoming staff picnic -- UNLESS they ABSOLUTELY fit in with your original message.
It's far better and clearer for your audience if you create a separate communication about these ancillary issues.
Consistency:
Nothing more upsets a regular reader of, say, your newsletter than inconsistency of your message.
Taking a position on an issue one week, only to overturn it the next, then overturn THAT position the following week, only breeds distrust in your message. And distrust in you!
People who distrust you are exceedingly unlikely to take the action you wish them to take. They are also highly unlikely to pay any attention to your future messages.
As well as consistency amongst multiple messages, be aware that inconsistency within your message can be just as deadly to audience comprehension.
At the risk of sounding like the Grouchy Grammarian, please make sure that your tenses remain the same, that your viewpoint doesn't wander between the 1st and 3rd person and back again (unless you deliberately want to create a linguistic or story-telling effect — be careful with this!) and that your overall 'theme' or message doesn't change.
Medium:
If the only tool you have in your tool bag is a hammer, pretty soon everything starts to look like a nail.
Similarly, if all you believe you have as a communications tool is PowerPoint™ then pretty soon all you'll do is reduce very communications opportunity to a PowerPoint™ presentation. And as any of us who have sat through one too many boring slideshows will attest, "seen one, seen 'em all"
There are a myriad of was you can deliver your message — the trick is to use the right one. But which is the right one? The one that communicates your message:
With the greatest accuracy
With the largest likelihood of audience comprehension
At the lowest fiscal cost
At the lowest time cost
Note: it must meet ALL of these criteria. There's absolutely no value in spending the least amount of money if the medium you choose doesn't deliver on any of the other criteria.
Choosing the right medium or media is obviously critical. Get the media mix wrong and you could end up spending a whole lot of time and money on a very visually attractive business communication that delivers next-to-zero ROI.
Relevancy:
It never ceases to amaze me that business managers still believe that everyone would be interested in their message — and then proceed to subject any and every person they can find to a horrendous PowerPoint slideshow put together by a well-meaning but aesthetically-challenged subordinate.
Screen-after-screen of lengthy text, in a small barely legible font size (because a small font size is the only way to fit all of the words onto the slide), which the manager duly and dully reads verbatim.
Ugh!
The psychological reality is that unless a person is interested in the subject of the message they are highly unlikely to pay ANY attention.
Which means that if you force them to attend to your message you will actually turn them against you and be even less likely to receive their attention in the future?
Save your in-depth budget and performance analysis Excel- generated charts for those who genuinely care and need to know about such things.
If your business communication needs to touch on several areas that might not be of interest to your entire audience, let them know of alternative resources that more fully address each of these additional areas.
You can do this by, for example, providing them with an easily-remembered and written link to a web page where a greater depth of information can be stored.
Primacy/Regency:
It is essential to know that, one week later, a business communication is remembered by one or both of two things:
The power and memo ability of its opening
the power and memo ability of its close
Psychologists call the effect of remembering the first few items presented as a 'Primacy Effect'. Similarly, they call the effect of remembering the last few items presented to you as a 'Regency Effect'.
Since individuals differ in which Effect is the most dominant for them, it is best to 'cover your bases' and make an effort to have both a powerful and memorable opening and a powerful close.
A powerful opening can be anything that captures the audience's attention:
A quote,
A joke,
A loud noise,
A preposterous statement.
Just make sure that your opening remains consistent with and relates to the subject of the communication.
Equally, a powerful close that bears no resemblance to the main body of the communication would just confuse and disappoint an audience brought up to expect something more.
And don't think that humors will save you.
Business communication is a serious business and very few people have the skill to be able to deliver a humorous message that the audience will retain and act upon.
As Granville Too good says in his excellent book 'The Articulate Executive', humors is a very risky strategy.
If you are determined to use humors in your presentation, then please follow too well’s recommendation:
Tell the story as if it were true. The punch line is a lot funnier if we aren't expecting it
Tell the story to make a business point. If you don't make a point, you have no business telling a joke
Make sure you tell the story correctly, don't mess up the punch line, and make sure it's appropriate.
The opening and closing of your business communication are the two most easily remembered and therefore essential elements. Make sure you give your audience something to remember.
The Psychological Rule of 7±2 (seven plus or minus two)
Psychologists have long known that the human brain has a finite capacity to hold information in short-term or 'working' memory.
The brain is also structured to retain information in 'clusters' or groups of items. These clusters average, across the whole of mankind, at seven items, plus or minus two.
This means that your audience is only able to hold on to between five and nine pieces of information at any one time.
Now do you see the importance of clarity of message and of having a distinctive and memorable opening and close?
If you want your key points to be remembered even five minutes later, it is essential that you limit your business communication to between just five and nine key points. Equally, if you want your key action points to be remembered five weeks later, ensure that your communication is amongst the five to nine most memorable messages your audience has attended to in the last five weeks.
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Conclusion:
There are seven essential elements to successful business communication:
Structure
Clarity
Consistency
Medium
Relevancy
Primacy/Recency
Rule of 7±2
If you are going to communicate effectively in business it is essential that you have a solid grasp of these seven elements.
